Music Video Premiere: NIASHA - MOVE

A few weeks after dropping her powerful new single of in your face hip hop, NIASHA has readied an appropriately fierce and fiery visual accompaniment, with the video for MOVE premiering on Pilerats today ahead of its March 23 release.

A bass-heavy production courtesy of BLUM, MOVE features a hypnotic, groove-laden rhythm section with NIASHA’s commanding, self-assured, rapid-fire, tongue-twisting rhymes that “harnesses her pent-up impatience towards industry gatekeepers”.

The music video, produced by 76M Films, sees these themes translated literally, as NIASHA effortlessly moves her way through a series of scenes and styles, unrestrained and not being held back.

On the music video, NIASHA says, “It's bold, it's edgy, it's MAIN CHARACTER ENERGY. MOVE is a movement of legacy, of showing up for yourself and your community. It's an ode to the African philosophy of "ubuntu", that translates to "I am because we all are." Any obstruction and naysayer needs to MOVE out of the way.”

With more music on the way this year across a number of genres and using her mother tongue Shona and other Bantu languages, MOVE with NIASHA’s new video today.

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