Premiere: Regional WA artist Brad Holder drops the clip for Cinderella Girl

There's a lot of rising musical talent in WA that we have the privilege of spotlighting quite often, however much of these artists come from Perth or its outskirts - Spacey Jane, Psychadelic Porn Crumpets, Carla Geneve and so on being some of our recent Perth-based favourites. Like most states, the stuff coming out of regional areas are often overlooked - something that's probably worth exploring in a whole other feature-length article - but sometimes, it can hold gold, one particular example from WA being Brad Holder. His 2017 debut EP Love & Stuff saw the Port Hedland-based artist team up with WAM Recording Engineer of the Year Matt Gio (Birds of Tokyo, Abbe May & Katie Steele), debuting a laid-back, sort-of John Mayer-esque sound beefed up by influences in the more pop-punk realm of things - Simple Plan and All Time Low among them.

Today we premiere the clip for one of the EP's singles Cinderella Girl, which sees the Pilbara artist trek down to Margaret River for a Her Name Is Murder-directed vid that matches the single's rough, DIY-esque feel with a vintage shading that we'll let Holder himself talk about in more detail: "We shot Cinderella Girl down in Margaret River and David Owen Blackley (Director) from Her Name Is Murder Productions absolutely killed it again. I wanted Cinderella Girl to be something really fun and colourful mixed with his signature Vintage HD style, which he totally nailed. He’s really great at making you feel comfortable on and offset, and it always feels like you’re hanging out with an old friend rather than shooting a video," he says. "The clip took two days to film, and day one was basically me wandering around Margaret River hunting for Cinderella’s shoes and stuffing them in a bag that I found in a suitcase with a handy cam and a balloon while hoping that at the end of the hunt I would find my Cinderella Girl. The clip’s storyline is like a spontaneous adventure search for a girl from a fairytale."

"Day two was really about focusing on shooting the band shots, I was really lucky to have a really great friend of mine - Michael Blakeman (44th Sunset) play bass on the clip and a local Margaret River drummer Hugh Noswal who was a friend of a friend on drums. A local Margaret River band called Blue Child Collective were absolutely amazing, and let us use their house to film the band shots in which was really awesome of them. We set up our gear in their lounge room, blew up hundreds of balloons and kicked them around while we jammed out the song - it was loads of fun and felt totally organic, as if we were just jamming."

Watch the clip below, and stream the EP HERE.

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