Premiere: Kid Pharaoh celebrates his heritage with Gold In My Veins
The Egyptian-Australian artist flourishes on his latest, which cements him as an exciting name in our hip-hop scene.
If you're yet to be acquainted, Kid Pharaoh is a name quickly blossoming in the east-coast hip-hop scene, with a consistent run of two full-length albums - including last year's Modern Revelations - and a range of singles putting him forward as an act to keep an eye on as the culture diversifies and grows. The Egyptian-Australian artist is, in the purest essence of the phrase, a self-made star on-the-rise; his sharp lyricism and restrained pace often matching videos produced and directed by the artist himself (the one we're premiering an example of this), while he keeps his thoughts authentic and honest, reflecting on his growth as an artist and what's brought him to this point.
His latest single, Gold In My Veins, encompasses this to present the best possible example of Pharaoh's worth in a somewhat crowded market. It's thought-provoking and witty, but sharp and focused at the same time, with a dark, groove-inspired production spotlighting the vocal above it. "Celebrating my Egyptian heritage and its rich history has always been at the forefront of what I do," he says on the single. It's something that's defined many of his rhymes to this point, often using this as a backbone for him to experiment and work upon. "Gold In My Veins allowed me to do so in a way that let me explore a new lane of sounds I was yet to touch, inspired by the bounce and grooves of early 2000s Pharrell and Neptunes-produced music I grew up with."
As mentioned, it comes with a video clip produced and directed by Pharaoh himself, which offers a bit of light-hearted relief to the single as he portrays an accountant analysing the over-the-top and boujee lifestyles commercial rappers often flex. Dive into it all below, and stay tuned for what's bound to be an explosive year ahead for the quickly-dominating name.
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