Premiere: Meet Velvet Bloom and her delicate swoon on Teach Ya

Armed with a subtle blend of jazz, soul, pop and electronica, Melbourne's Velvet Bloom are doing something quite unlike anyone else on the market right now. Over the last year, Maddy Herbert has come to spotlight this through her music, which balances these sounds with emotional songwriting this blend of genres seem to platform even more-so; the emotiveness of her lyrics and voice matched by the stripped-away and intimate feel of her vast instrumentals. It's something that was front-and-centre on the re-release of her debut EP Bitter Sweet earlier this year and again on Isobel's Song, but on her new single Teach Ya, you can feel it more than ever - and it's a real treat.

Arriving today, Teach Ya is just as genre-defiant as her past work, incorporating these hints of jazz, pop, soul and others underneath her swooning vocal, which lyrically, speaks on "teaching yourself not to get hung up on things that really don’t matter that much." It's a remarkable single from an artist bound to move into good things, and with shows alongside the full band - The Vito Collective - incoming, there's no better time than now to get swept up in her gentle swoon. Check out the single while you meet the musician on the rise below:

Tell us about yourself?

My name is Maddy, I am a 22-year-old musician from the Mornington Peninsula in Victoria. I perform music solo and with my incredible live band ‘The Vito Collective’. Velvet Bloom originally performed under the alias ‘BLOOM’, however, as our music evolved we felt it necessary that our name did too.

What’s the vibe music-wise?

I write what I feel. My vocals usually fall under the jazz/soul/ballad/pop genre, although, I don’t let genres restrict the music that I make. Music is something that I find very therapeutic and it helps me to sift through my feelings and figure out how I actually perceive about things. I guess something that an audience will always get from listening to my songs is a sense raw and powerful emotion.

What are your production and writing processes like?

Melodies and lyrics constantly take up a portion of my thought process, even at the most inappropriate times. Usually, when I write, the melody comes first and I determine how it makes me feel and what I want an audience to get from the song. The lyrics are generally the easiest part of the writing process for me because they are what come most naturally. After these elements have been recorded into my phone (and slightly changed too many times) I put some chords with them, bring the tune to the band and let the magic happen.

Can you tell us about your latest single, Teach Ya?

I wrote this song at a time where I had some close friendships with people who would be really hard on themselves. I found that their minds were wandering down some super negative paths. This song is about teaching yourself not to get hung up on things that really don’t matter that much and to own the person that you are.

Any tour dates coming up?

We are going on our first full band tour in June 2019!

Shows include:

The Lord Gladstone / Sydney 02.06.19
Treehouse / Byron Bay 07.06.19
Eddie’s Grubhouse / Coolangatta 08.06.19
Flow Bar / Old Bar 09.06.19

And a super special homecoming show at God’s Kitchen in Mornington on the 14.06.19.

What does 2019 have in store for you?

In 2019, Velvet Bloom has already released a re-release of their debut EP Bitter Sweet, a live recording of an acoustic original Isobel’s Song, a collaboration track with a producer by the name of MorningMaxwell titled Lost My Love and now our latest single Teach Ya is finally in the world.

There are many more collaborations in the works scheduled to be released in 2019/2020 and lots of music to be recorded and potentially released later in the year.

Where can we find more of your music?

Velvet Bloom is on all of the socials like Instagram, Spotify, Facebook, Apple Music, YouTube etc…

We post all of our gig dates, collaborations, releases, radio interviews/airplay and all of the other things that you’d hope to find on the internet.

Follow Velvet Bloom: FACEBOOK