Lewis Cancut delivers a slice of bubblegum pop with his new single, Say Ok
Another A+ release out of Nina Las Vegas' record label venture.
Before delving into this new cut by Lewis Cancut, I just want to quickly talk about club music. I'm not talking your trap or house or even drum and bass numbers you normally would relate to the term 'club music', but more about this wave of up-beat, joy-oozing, head-bobbing music that's been leaking into the electronic scene over the past year or so. Spearheaded by artists such as PC Music ambassadors SOPHIE (who isn't signed to PC Music, but we'll slide with it in this case anyway) and A.G. Cook, jersey club superstars like the Athletixx crew, DJ Sliink and UNiiQU3, and on a more localized level, the Sidechains crew (Fresh Hex is a great example), this type of club music has really blown up in the US recently and it's just starting to wash up on Australia's shores, mainly thanks to forward-thinking tastemakers such as Nina Las Vegas, who are really supporting this music not just on an international level, but on an Australian level too.
The PC Music sound (relating to the fruity, bubblegum-pop-esque sound of the London-based label that sports artists such as A.G. Cook, Hannah Diamond and GFOTY) has really started to take off over the past few years in particular, with SOPHIE quickly becoming a cross-over into the mainstream world collaborating with Charli XCX on her new EP Vroom Vroom, but it's success has mainly been seen in the US and UK itself. What I love about Say Ok, this new tune from Lewis Cancut, is that is does this PC Music sound on a level better than some PC Music artists itself, and coming from Australia, it's extremely exciting to hear. Sporting sugary, staccato synth chords and fruity, multilingual vocals from Japanese rapper and singer TIGARAH, Say Ok experiments with sounds unheard of in Australia outside of selective numbers from the Sidechains and NLV Records crews. The breakdown just before the one-minute mark is reminiscent of work by Henrik The Artist, with it's rapid-firing sampling loops and vocal cuts swirling around bright, bubbly synth chords, which leads into more light, sugary vocals from the Japanese all-rounder. The track was recorded when Cancut was in Tokyo for the Red Bull Music Academy, which just adds to the all-round radness of the track. Listen below.