Premiere: Hemm launch the video for Why Do I Unwind? ahead of CHANGES and BIGSOUND

Over the last few years, we've found ourselves falling in love time and time again with Melbourne duo Hemm, with their intricate and delicate approach to subtle electronica-pop winning us over as they continue to rise over the last few years. On their debut EP, 2017's Space Between Us, the two-piece composed of Juice Webster and Robert Downie flourished with their subtle and nuanced brand of electronica, which sees Webster's haunting vocals and often-touching lyricism meet Downie's cinematic and engrossing electronic layers that together, form a sound amongst Melbourne's most exciting - perhaps why we came into their second EP, Make Me Stay A While So I Can Catch My Breath, with such high anticipation.

Thankfully, with its arrival earlier this year, the duo's second EP holds its promise in cementing Hemm as one of indie-electronica's most captivating and brilliant, exploring the complexities of life and love with their sound that accompanies this perfectly - thickly layered and detailed, but open and wide-ranging to ensure accessibility. "Sonically, we set out to explore new territory,” says Webster on the EP. “We experimented with new sounds and genres and instruments and tried to keep our minimalistic approach in mind. We wanted to be considered with our arrangements, but we also tried not to hold off on the big moments. Hopefully, we’ve allowed the songs to have light and shade and unexpected twists and turns."

Today we premiere the video for one of the EP's most mesmerising cuts, Why Do I Unwind?. Arriving ahead of performances at Melbourne's CHANGES Festival next month and Brisbane music industry institution BIGSOUND this September, the video clip pairs the single's bass rhythms and airy vocals with bright, bold visuals which as director and close friend Arabella Frahn-Starkie explains, is inspired by the movement and energy she felt bubbling under the single. "I think through my experience mostly as a dancer and a choreographer, the first thing that struck me when I heard this song was the movement I felt in it. Hearing the melodies I could really feel this movement of pushing backwards and forwards. Coming into close proximity with a body and creating a vast distance. A rush forwards and a slow retreat," she explains. "I felt that the idea of receding into a world of colour and texture related to a particular aspect of what I connected to lyrically. This is a completely personal interpretation of the lyrics but in the words, I felt I could hear an oscillation between opening and allowing yourself to let some in close to your emotional centre, and a hardening, creating an outer surface to retreat as an act of emotional defence. We worked with ways that rob and juice could become part of the furniture, receding into the background and moments for the inverse, where I felt they could really be communicating outwardly. I think it’s a complex song, every time I hear it, I feel I hear something new."

Dive into it below:

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