Video Premiere: My Chérie - 'Darkness & Gold'

Image credit: Clementines Gallery

After releasing the single runrunrun last year, My Chérie has already doubled her 2023 output this year with February’s Don’t Compare Yourself and her new tender sonic exploration of the intricacies of human existence, Darkness & Gold - the music video for which is premiering on Pilerats today!

An addictive combination of hip hop and alt-pop, Darkness & Gold features a boom bap inspired beat alongside some tasteful guitar licks and atmospheric synths with My Chérie’s engaging vocals alternating from warm, inviting dulcet tones to spitting laidback bars to great effect.

Speaking on her new single, My Chérie explains "'Darkness & Gold' is my candid portrayal and deep dive into my human experience of the internal struggles we all face. In confronting themes of strength, vulnerability, and the pursuit of self-improvement, I want to acknowledge the efforts of trying and the tricky journey of figuring ourselves out.”

Meanwhile, the music video shows this journey in fantastical form, with My Chérie transported from the comforts of watching Betty Boop in her living room to an enchanted forest type setting with everything not being as it first appears.

"The music video brilliantly captures the essence of our inner dichotomy. It delves into the juxtaposition of embracing our ethereal, confident personas while also confronting the raw vulnerability of our human experiences. The intertwining narratives in the forest setting vividly portray the complexities of our inner selves, from our stories and pain to our dreams and aspirations", explains My Chérie.

Take a first watch of Darkness & Gold as it premieres on Pilerats today!

My Chérie's new single Darkness & Gold is out now

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