Premiere: Paige Valentine shares a brilliantly nostalgic video for Pure
The Perth musician's gripping new single, which arrived a few weeks back, provides a sense of light in a dark time.
There's a certain power in music to draw lightness into dark times, and someone that's come to know that better than many others in the last few weeks is WA-based musician Paige Valentine. The Fremantle-via-Margaret River musician has been in a somewhat state of flux over the last few weeks, teasing a debut single (titled Pure) amongst a grim-as-hell time for both live music - somewhere Valentine really shines at her brightest - and the greater world, where a feeling of emotional overload no matter where you look on the internet turning people away.
However, she pushed forward, and the reason for doing so is because Pure aligns itself with these feelings of love and innocence, bringing a sense of light at a time where darkness feels so prevalent in day-to-day life. "I was beginning to witness a number of friends’ long term relationships being tested and drew a bit on personal experience, when two people who love each other seem to drift apart chasing different dreams, or going through hardships, or just generally changing as people," she says on the single's meaning. "Pure is about trying to remember why you love someone and wanting to get back to that innocence of when you fell in love."
Written alongside Matt Gresham and produced by The Money War's Dylan Ollivierre, the single is much more than just a beaming source of light in a dark time, however. It's also an introduction to Paige Valentine herself, someone that may be familiar to many within the Perth live music world - as mentioned, she's proved a go-to moment of brilliance on live stages time and time again - but is now attempting to captivate the eyes and ears of so many more people, armed with a debut single that captures the charm and brilliance of the west coast's worst kept secret.
Today, however, we're premiering the official video clip for Pure, which - directed by Fremantle filmmaker Luna Laure - really strengthens the beauty captured in Paige Valentine's vocal, all while giving this sense of grainy, film-shot nostalgia that really plucks you away and takes you to a different time. "In an ever-changing world where dichotomous male/female relationship are no longer the only norm, I wanted to put a twist on what the love interest could look like," says Luna on the video clip. "A subtle metaphor for how love can grow and thrive, but also stifle and suffocate."
Expanding on Luna's points, Paige Valentine explains how the video came to be about; her debut into the visual world being a strong one worth paying attention to. "The experience of working with Laure and her crew was once in a lifetime. We shot on film, built the props over two days, one of the crew half-jokingly asked for a wall in my house to be painted for the shot in a day and my best friend came over in her lunch break and sure enough - gave us a pink wall," she says. "It was shot at my home studio 'Lucky Blue' here in Fremantle, which was a perfect fit with its quirky lino, old wallpaper wall (mid-reno) and Laure (director) and Bee (styling/hair/MUA) dreamt up the finer details of the scenes.
"When Laure came over for the first time, I ended up giving her a bunch of plants from my garden I'd grown from seed without realising she'd built the plot around me growing a plant representing love/relationships. I now have a permanent hole in the lino from the fire that resulted in crew hiding under the kitchen table with a bucket of water, but the clip was so worth it and we all had so much fun in the two days of the shoot, ending with a late-night of red wine, pizza and lots of post-COVID hugs. Truly honoured to work with such incredible and fun creatives."
Take a dive into the video clip below, and keep an eye onto Paige Valentine as she blossoms into an incredibly exciting force with everything she has planned throughout the year to come:
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