Rapper Records Entire Album At The Apple Store

Introducing the most dedicated hip-hop producer on the planet.

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A New York rapper going by the name ‘Prince Harvey’ has somehow recorded his entire album on a computer at the Apple store in Soho, New York, concealing the project from most Apple employees for 5 days a week, for sixteen weeks.

Fortunately, during the grueling process Harvey befriended two Apple employees who helped him finish his recordings, keeping it on the down low. Some people are calling it a publicity stunt, but it’s a pretty clever stunt either way. The riskiest part was the fact that Harvey couldn’t save his tracks in normal files as Apple employees would wipe the PC every night. Prince Harvey found a way around this by saving his tracks in the trashcan or onto his thumb drive, making the process even more difficult and time-consuming.

It’s risky business, recording music in a public place of business – for example, here’s what happened to another aspiring hip-hop artist when he tried the same stunt:

Above: A hip-hop artist melts down at the Apple store when an Apple employee puts a lid on his career.

Speaking about how he lost his original material and how it all came about, Harvey said, "I had a date, and I wanted to go to Chinatown to buy squid and I was rushing, and left the hard drive with everything plugged in, and when I came back, it was gone. That's when I realized I need to step everything up to, like, maximum intensity—as far as motivation and desire [to finish the album] goes."

Beyond the fact that Harvey actually managed to finish his album, the best part about this story is the fact he's calling the album PHATASS – which is an acronym for “Prince Harvey At The Apple Store Soho”. You can listen to one of his tracks The New Black below. Unable to access a diverse range of tools and lacking the money to buy a new computer, Harvey’s only instruments were singing, rapping and beatboxing, plus a couple of samples. As a result of his lack of instrumentation, Harvey has labelled his style as ‘Acapella Hip-Hop’. Sick.

You couldn’t even imagine how difficult recording an album, surrounded by annoying shoppers and suspicious employees, for 4 months straight would be like - hell, just recording one song in that environment would be tough. Well done, Prince Harvey.

Prince Harvey’s album PHATASS is due out July 27. Listen to his first single below via Soundcloud.