Meet SAFETY CLUB, who become a fresh addition to QLD rap with debut single, JUICE
The newcoming Brisbane duo make an entrance with a fun and hard-hitting first single.
It's no secret that there's something undeniably fun in hard-hitting and energetic hip-hop, and newcoming Brisbane-based duo SAFETY CLUB seem to understand that. Comprised of rapper Ronnie Sinclair and beat-maker Shan, the duo mostly specialise in this brand of upbeat and electrifying hip-hop, built as if the smooth edge of Kaytranada and Smino merged together with the flows of Vince Staples or Amine, maybe even BROCKHAMPTON at their peak of energy and charm.
It's a sound that Brisbane-based duo have been working on for much of the last few years, solidifying what exactly they aim to bring through the SAFETY CLUB project and how they aim to bring it; something that can often take a long time - and many consecutive releases - to figure out, but one that SAFETY CLUB seem to nail with their first impression in JUICE, a debut single that premiered last week.
JUICE isn't so much as an introduction as much as it is a moment of cementation for the duo, launching SAFETY CLUB into the next frontier of Queensland's notorious hip-hop space and with it, launching them as a one-to-watch nation-wide - a position that SAFETY CLUB seem to fit in naturally. JUICE does a great job at showing why, with a jagged, funk-indebted production clanging and bashing around in the background of Ronnie Sinclair's vocal, which stings with fun, yet focused bars; a good balance between light-hearted and hard-hitting, in a way that deeper solidifies those comparisons with Vince Staples and BROCKHAMPTON.
It's a whole lot of fun, and the single's also-accompanying video clip doubles down on that,beginning the story in a grocery store before eventually leading into a whole thing that's probably better to watch than it is to explain. It's directed by Shan from the duo himself (in what's perhaps a nod to the duo's DIY-esque edge), and you can take a dive into it below, alongside an introductory Q&A to SAFETY CLUB and everything they aim to deliver over the next 12 months.
Check it all out now:
Tell us about yourself?
We’re two friends (a rapper and a producer) that make rap music. We started making music as SAFETY CLUB like 5 years ago but haven’t put too much out. We’ve been stacking up tracks since.
What’s your music like? What does it sound like? What kind of themes does it usually cover?
We generally make high energy rap music with lots of nice/weird sounds and tight bars. We try real hard to make everything that crisp 4k HD experience too. At the same time we try not to take ourselves too seriously and we have a sense of humour about most of our music.
What are your production and writing processes usually like?
Usually we go to our extremely professional studio (Shan’s room), talk shit and go on a YouTube safari for 45 minutes. A song normally starts with Shan making a beat while Ronnie writes a hook. We track the hook and then Ronnie will go away and spend days/weeks/months thinking of new ways to rap about eating ass. Once the bars are perfect we track everything and then go back to the beat, spice it up/rearrange stuff/ then second guess if it’s finished for 3 - 6 months. Give us a Rhythm Roulette.
Can you tell us a bit about your new single, Juice?
JUICE is one of our earlier songs - it’s like 3 years old at this point so it’s been a bit of a journey getting it out. But it’s kind’ve a seminal SAFETY CLUB track. It ticks all the SC boxes: you’ve got hard bars, funny bars, some ASMR type shit and more bass than you can throw your Rokits at.
What do you have planned for 2021?
A lot more… we wanna keep it under wraps for now, but let’s just say we haven’t spent the last three years doing nothing.
What do you want people to take away from your work?
I’m not really sure - we kinda just make songs that we think our friends would like and that they’d put on to have a good time. So maybe just have a good time? Be our friends?
Where can we find more of your music?
We don’t have anything else out ~ y e t ~ but you can listen to JUICE on all streaming platforms/YouTube.