Atlanta rapper berhana grapples with fame and fortune in the cinematic new video for Wildin'

Atlanta rapper berhana grapples with fame and fortune in the cinematic new video for Wildin'

The film clip looks like it could very easily be an episode of Donald Glover's Atlanta.

After making serious waves in 2016 with his debut self-titled EP, Atlanta-based rapper berhana returned earlier this year after a mini-hiatus of sorts with a couple of fantastic new singles in Whole Wide World and Wildin'. The former is an effortlessly souflul slow jam, while Wildin' is a more upbeat affair, albeit one that finds him struggling with the trappings of the fame and fortune that often comes with rapid success in this industry: "I was reading an old proverb that says, 'An excess of courtesy is actually discourtesy'," he explains, "That kind of hit home for me in the video. Just because you're getting all of these things at once, that doesn't necessarily mean it's good for you. It doesn't mean that that's what you should be doing."

That video, directed by Sam Guest, looks and feels like something lifted directly out of an episode of Donald Glover's Atlanta - no coincidence given berhana's single Grey Luh was picked up for the show. Featuring a very-dead-inside-looking berhana as he wanders aimlessly through office auditions, strip clubs and jewelry shops, the message is a clear one, and also serves to mark the beginning of the exciting artist's next phase having spent the past couple of years honing his craft: "It's symbolising a new beginning," he said to NPR Music. "After getting to your lowest low, it's still like, you're not done, you can still start over, start fresh."

One look at berhana's upcoming schedule, and it's very clear things are indeed about to get very busy, having just knocked out some huge festival appearances at the likes of Fuji Rock and Pitchfork, he's looking to release his debut LP later this year, with a new single also not far off. With all the buzz around him stateside, we get the feeling it's not gonna be long before berhana's vibe begins to filter down Australia's way, and we're very much here for it.

Follow berhana: FACEBOOK

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