Premiere: JORDI UP LATE - PUNX feat. Wyatt Thunder
Check out the enigmatic LA-based producer & vocalist’s new single of exploratory electropop and weird and wild music video
After a big 2022 that saw her release a number of singles, most recently November’s TO BE YOUR FRIEND, L.A.’s JORDI UP LATE is ready to make her mark on 2023, with new single and video PUNX premiering on Pilerats today.
An addictive & catchy slice of indie rock influenced electro pop, PUNX sees a driving, snarling bassline and propulsive drum breaks pushing things forward among a myriad of synths, while lyrically JORDI grapples with fake friends. JORDI elaborates on this, saying:
"Sometimes, we give a lot of energy and time to people who aren’t true about their intentions and we feel that we have been played. However, in the end those people are really just playing themselves out of healthy friendships and kind lovers. 'PUNX' is basically about telling someone to F*** off and letting toxic people go while also unapologetically and happily reminding them of what they are losing and what we are gaining."
PUNX comes alongside a fun, self-directed music video centred around a green screen and a stack of weird and wonderful graphics and imagery. On the video, JORDI explains
"The 'PUNX' music video revolved around shooting on a green screen set. I utilized the green screen throughout the entire video as a tool for creating movement, motion, effort, and sweat, without actually going anywhere or accomplishing any distance. This mirrors the idea of putting effort into a relationship that goes unappreciated. The song is also about gaining freedom by saying F*** it and letting my unfiltered feelings guide the way. Green screen also provided an amazing opportunity to get whacky and surreal in post, like a dream - unfiltered. I then purposefully like to reveal the green screen as a comment on fakery and manipulation explored in the lyrics. Overall the visuals needed to reflect both the dark but fun sensibilities of the track."
Give PUNX a watch today, and keep your eyes & ears peeled for more JORDI UP LATE with plans for an EP & LP later in the year.