Premiere: Isla Noon - 'Her'

Premiere: Isla Noon - 'Her'

Kiwi pop darling continues her ascent on introspective & candid new slice of alt-pop alongside inventive music video

Image credit: Supplied

We’ve been big fans of New Zealand’s Isla Noon for a little while now, premiering her single Body last year, so we’re stoked to hear she’s back and better than ever with new single and music video Her, premiering on Pilerats today a day ahead of release.

Kicking off with a big, bold, arpeggiated synth lead, Noon’s sweet and tender vocals soon steal the show before jangly guitars enter the mix and up the energy before the rhythm section join the party and take Her to the next level.

Written as a personal and honest ode to her younger self, Her sees Noon in reflective and nostalgic mood, not wanting to let her younger self down - or lose them completely.

‘Her’ is about my younger self,” explains Noon. “Life often ends up taking you down a whole lot of roads you could not have anticipated when you were young. I didn’t want to lose my child self in adulthood, because I still have a lot of the same dreams I’ve had since I was a little kid. In a way, I felt like I owed that little kid, like she was counting on me. Writing this song allowed me to open a dialogue with my younger self and let her know; ‘You can trust me to take over now. It won’t be perfect, and some of the things you thought you wanted will change, but you’ll be happy’.

Meanwhile, the metaphorical music video sees Isla as the passenger in a fake car, constantly being driven around by other people including her younger self, reflecting both the driving nature of the track and the fact she feels her younger self is still steering things when it comes to hopes and dreams.

On the video, Noon says "I wrote the music video concept the same day I wrote the song. They exist in tandem. The fake car in the video is a nod to the driving metaphor throughout the song, but also a metaphor for my life and the way in which I felt I was being driven by a younger self that had high hopes for me. It was a really personal shoot. Full of laughter and also a few emotional moments."

Take Her for a spin a day ahead of release:

Isla Noon's new single Her is out May 10 via Particle Recordings

Isla Noon Her Artwork

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