Drop It Like It's Art

Drop It Like It's Art

Rapper Snoop Dogg is making art for a sock company.

Oh, Doggy Dog. First you tell us you’re the reincarnation of Bob Marley and that you’ve moved to Jamaica to become a Rastafarian, burying the Dogg to take on the lion. Then you take a trip to funkytown for an album with Dâm-Funk for Stones Throw, and you reincarnate once more, this time as a descendent of George Clinton - Snoopzilla. And last we heard you’d started making your own high-end candles scented with baby powder.

News comes today that Snoop Dogg’s moved from the candle to the sock game: Swedish arty sock company Happy Socks has collaborated with Dogg in their The Art Of Inspiration series, making a film with Snoop’s creative team. The video opens on a series of blank canvases, with Snoop doing a voiceover: "I’ve always felt like painting was something I wanted to do, but I just never had time to do it."

A bunch of girls then lay out a table of paints for Snoop, who strides over in an all white outfit and a pair of Happy Socks rubbing his hands together. Snoop gets to work on the canvases, throwing and spraying paint through water pistols at them, telling us “I listen to old school music while I paint.” Snoop likes painting because apparently, unlike rap music, there’s no limits “Sometimes the music in my life don't explain exactly what I'm going through."

Snoop will be designing a line of limited edition socks that highlight three different sides of him: Painter Snoop, Rastafarian Snoop, and Gin and Juice Snoop, to be released in a box set this November, and he’ll also be be working on a larger abstract painting project. 

You can watch the short film here.





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