Premiere: Jamilla strips things back with Do You Feel Ashamed When You Hear My Name?
The intimate new single is yet another display of the Perth R&B force and her consistent brilliance.
Over the last twelve months, it's become immediately clear that Jamilla is one of Perth's brightest names, and pushing forward a resurgence of R&B up-and-comers nationally. Since her 2018 single Beautiful, Jamilla - Perth's Emily Branson - has shared a consistent stream of singles that showcase her ability to unite swelling R&B with intimacy and poetry; her vocal flexing as she steadily empowers herself through singles like She ("It's been such an empowering and wonderful aspect of my identity and this is the first time I'm releasing something that touches on that," she said on that track).
Whether she's empowering herself through messages of sexual empowerment or through celebrating black culture ("As a black woman growing up in Australia, being a woman of colour has always been a huge part of my identity, whether I liked it or not," she says on her single Bloom), Jamilla's music time and time again stands out as something special. In turn, it's why she's quickly becoming one of the state's most celebrated names accolade-wise, something we can see continuing as she strives with every movement she takes.
Her new single, Do you feel ashamed when you hear my name?, is amongst her most intimate to date. Above swelling synths and gentle R&B grooves, Jamilla shares a story about detaching from those who were once close to you, and that even though it may be tough, it's something often worth doing. "I talk about the temptation of those beautiful obstacles like drunk [phone] calls, loving words and sex that will inevitably set you back in the process of moving on and healing the relationship," she says on the track, which she says was triggered after late-night drunken texts.
"When someone bares their soul to you, cries for you, begs for you when they’re intoxicated – which is very intense to listen to while sober – and they don’t remember (or pretend not to) in the light of day when sobriety kicks in," she continues. "And sometimes it’s easier to just pretend with them."
It's a woozy display of Jamilla's continual brilliance, and with the single's second side incoming - and a national tour just announced - we feel like she's only just getting started. Dive into the track's video below, and catch her tour dates underneath:
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