Listen: Alma Elste - Virtualism
Parisian artist Alma Elste busts conventions with her track Virtualism.
Future-pop tends to be overly dramatic - it’s just what synths tend do when whizzed up with a sugar-sweet dash of pop - but Alma Elste’s Virtualism isn’t needless melodrama. While the drumbeats crash into one another and the synths make a noise akin to how early PlayStation 2 games soundtracked foreign planets, Alma Elste is at ease. She isn’t flailing all over the track, demanding your attention or trying to make you cry about how love sucks. Instead it’s this ice-cold delivery plunged straight into a fiery future-pop furnace, and it combines to make her an artist we're very much excited about: