Meet L’objectif, the UK teens making an entrance with their new single, Burn Me Out
The Leeds-based four-piece have shined a fresh deal with Mirror Records, joining the same family as heavyweights like Gang of Youths.
Header image by Holly Whitaker.
"If they've got something to do with Mirror Music Group, they're probably gold," isn't so much a saying in the music industry (it should be, though) as much as it is a general rule of thumb. Over the last few years, the management company/label/publishing company multi-hyphenate have brought us everyone from Gang of Youths to Charlie Collins in their history; their roster full of leaders in their respective sounds, irrespective of whether it's daring country-pop right through to the boldest and most brilliant rock music there is in the country.
Newcoming UK four-piece L'objectif are a further testament to the company's golden touch, signing to the label side of Mirror Music Group alongside the release of their last single Drive In Mind just back in March. It's not hard to work out what they're drawn to in the Leeds-based outfit either. With none of the members over 17 years old, L'objectif are an almost-obvious shoe-in for the next generation of indie and alt-pop, capturing the versatility of music's future and the young and bright-eyed musicians bringing it to life - something L'objectif have specialised in over the last few years.
Drive In Mind was a great single to kick it off too, and their latest one Burn Me Out makes it two-for-two when it comes to their 2021. Burn Me Out seems to encapsulate the talent and excitement in the group within a sly four minutes, taking this indie-pop-esque backdrop and twisting it with a touch of rough-around-the-edges grit that isn't quite the full-on grunge-y punk of their last song Drive In Mind, but still something a little darker and rougher from the outfit.
Led by Saul Kane, the song is one of the many written by the band amidst coronavirus lockdowns in the UK; Saul confining himself in his home studio and writing material that would soon become an entire EP, scheduled to be release via Mirror Records and Chess Club Records this July. Burn Me Out is an amazing teaser though, and both musically and lyrically, captures the heart of L'objectif and everything we're drawn to about them so early on.
"I originally wrote the main structure for Burn Me Out over a year ago and it forever stayed as an old idea until recently when I decided to sit down and give it some attention," he says on the single, which comes ahead of a string of UK tour dates throughout the next few months, occurring as the country begins to re-open again. "All I had was a chorus melody and the chord progression but the lyrical theme and subject found me in the end. The song is about dependency in a relationship and the constant cycle of habits that it entails, but it can be about anything that you rely on."
It's one hell of a song and it's one hell of an introductory point for a brilliant band, so take a dive into Burn Me Out below, and introduce yourself to the group underneath, as they eye off a big remainder to 2021.
Tell us about yourself?
Hellooo, We are L’objectif from Leeds, England. When we are not busy with school/college we produce music in our bedrooms. We also drink tea a lot.
What’s your music like? What does it sound like? What kind of themes does it usually cover?
The music varies. I like combining a lot of genres into the songwriting process but mainly tend to pull a lot of inspiration from post punk, alternative indie, jazz and funk. The lyrical content usually is about myself (Saul) different emotions and observations I have.
What are your production and writing processes usually like?
It begins in my bedroom (Saul). I try to produce the song I can hear in my head. From there, I send it to the rest of the boys who bring the song to life and make it a lot better than it was before.
What do you have planned for 2021?
We plan to play a lot of shows and get out there. More music will be released showing different musical shades to the band. Our debut EP drops this year as well.
What do you want people to take away from your work?
They don’t have to take away too much, if they enjoy it or feel something when they listen to it then that’s amazing. If not, that’s fine as well.
Where can we find more of your music?
Nowhere. You have already found it.