Premiere: Perth rapper Yourboymars aims high with new single / video, Built For This
The track - the rapper's third of the year - continues to introduce the rising name and amplify what he stands for.
Perth's hip-hop scene is currently in the hands of the next generation, with an entire movement of newcoming acts stepping up to ensure that the city has somewhat of a legacy when it comes to the national rap wave over the next twelve months. Alongside Perth's already-established names - Arno Faraji, Complete - we've already seen some begin to make their move, but otherwise there's a whole lot waiting to be discovered, with a versatility amongst them that stretches from butter-smooth R&B right through to Afrobeat-backed hip-hop and distinctive trap-rap.
It's clear there's something special going on down here, and someone that summarises and represents that in an incredible way is Yourboymars. Despite only being 19, there's a long journey of refinement and finesse behind his craft, with the musician constantly building on himself before getting the opportunity to properly introduce himself over the last seven months or so, with a pair of singles earlier in the year - Hmm and Wifey, featuring Trilla Venus and Adrian Dzvuke respectively - showing how far he's come, while teasing what's expected on the way.
They're singles that have showcased two of the musician's many sides as a versatile, multi-faceted rapper, and now with his third single of the year - the today-premiering Built For This - we get a detailed look at the musician in another way, amplifying a message that's core to everything he does. It's a celebration; motivating and uplifting not just Yourboymars, but those that stand amongst him. It's a chance to amplify his story in the hope of inspiring others, whether that be fellow musicians or rappers, or just those that have their eyes set on something that seems out of their reach.
"I made Built For This is because I want to inspire my black brothers and sisters to be confident in themselves when it comes to anything they approach whether it is sports, education or music," he explains on the single, which arrives with a video directed by Straight Napalm, filmed amongst the streets of Perth by Justplay Media. "I feel like we should feel as if we were built for this."
Musically, it's also an opportunity for Yourboymars' refined songwriting to further soar, capturing the musician as he continues to grow and further his sound with every release. This time around, he sits on the border of a cross-section of genres that really encapsulate Yourboymars' many peaks, exploring the intersection of this classic hip-hop sound with elements of afro-beats and R&B that really furthers his sound beyond plain, one-note rap. It's something very representative of his next generation of hip-hop, of which it seems Yourboymars is someone to be paying attention too.
You can check out the single and its official video clip below, and be sure to keep a keen eye on the rapper as he continues to strive across the remainder of the next few months and into next year.
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