Evian Christ, Dev Hynes and Kelela's new CK campaign.
Calvin Klein has put together a bunch of exceptional talent for their latest Mario Sorrenti-shot CK One campaign.
Calvin Klien have basically assembled a who's who of current internet culture for the latest CK One campaign. Producer Evian Christ, Blood Orange's Dev Hynes's, rising R&B star Kelela, K-pop star Taeyang, Samantha Urbani of Friends, Swedish pop duo Say Lou Lou and French chanteuse Soko. As well as Petra Collins, Australian model Ali Michael, Marcel Castenmiller, Edie Campbell and Mike Bailey-Gates. Just like any previous CK campaign it makes you want to roll round in a New York loft with models in white underwear, then makes you bummed when you realise that is not your life. The campaign itself is really going after those millenials, with Snapchat and Tumblr marketing as part of the campaign this one will probably be one of the few brands that actually make an impact in that demographic. Really well executed, not many things make me want to buy anything anymore and this kinda does. Well done Calvin.