Join General Pants as they say hi to summer, with a party on the West Coast.
You know whose getting this summer started right? Pool bear. Would you just look at this guy. He is going in.
Also going in, are our fash friends at General Pants. Summer's supposed to be all easygoing, right? But the stress of finding bathers that are both flattering for bod-baring, and fashionable, can really take the cruisiness out of summer! GP feel our woes, so they've used their industry know-how to curate the absolute best possible collection of sassy swim cossies - Sundrenched - so we can be ready when all those pool parties and group beach hang invites start rolling in. Sundrenched is a carefully selected range of one-pieces, bikinis and boardies, and GP take out the 'is this current?' guesswork for us by making sure their inspirations are on-trend - boho, retro and urban sport all get a look in.
As well as their signature Sundrenched range, GP's made sure the Aussie design talent is strong with their ranges this summer: GP 2015 Swim's a nicely curated mix of legendary labels and next-gen talent: styles from Insight, Ksubi, Subtitled, NLP, Stussy, Evil Twin and Someday's Lovin hit GP shelves across the nation this Monday. And it's not just bangin' bathers GP have got our backs with: GP have styled their swimwear with streetwear instore. They've come up with a whole bunch of complementary clothes to go with your bathers - so if that persuasive summer sun leads you away from the beach and over to a party, a picnic, or a festival, you're gonna be good to go on the threads front!
Don't know about you guys, but all this talk of summer and bathers and pools and festivals is making us want to party! Preferably on a balcony somewhere, at sunset, with a rum cocktail in hand... GP is rolling out a series of Sundrenched Sunday Sessions all over Australia and this weekend it's Perth’s turn! From 3pm this Sunday, September 20, the GP crew will posted up in Botanica (on Scarborough Beach Road) hosting a Sunday sesh - there's going to be live music and they're serving up some tasty Captain Morgan rum cocktails! A few rums in, and you may be up for having your pic taken in GP's Photobooth! Or you can pose up a storm next to cardboard cut-outs of the swimwear models featured in the campaign! Those who head down are also up to score some sweet giveaways - sunnies, and new-season Arvust and Insight boardies.
Hit up www.generalpants.com.au/sundrenched-sundays now to cop yourself a ticket. RSVP closes at 4pm this Friday 18. The tickets are free! And easy. Just like these guys below, partying at GP's Sundrenched Sunday Sesh at The Bucket List in Bondi last weekend.
(Images: Life Without Andy)