Watch: August Burns Red - Identity

Pennsylvanian metalcore mainstays August Burns Red released their seventh studio album at the end of June in the form of the seamless and massively engaging Found In Faraway Places. It was a record that definitely pushed boundaries for the band, whilst maintaining the pedigree of brutal, frenetic metalcore that has seen August Burns Red become such an important contributor to heavy music over the past 12 years. Keeping in the theme of pushing boundaries, the band yesterday released a surprisingly bright and playful video for Identity. 

The video, directed by Drew Russ, features some pretty spectacular ocean-themed animation and colour themes, along with acting from vocalist William “Jake” Luhrs that leads us to believe this was probably his first time in front of a green screen. Director Russ gave AlternativePress some insight into the making of the Identity video: "This video is a mixed media piece using custom designed illustrations combined with live action footage, all of the outlines were hand drawn (by Mike Cortada) custom for this video. Then, using a light box, the outlines were painted over on watercolour paper, combined digitally and composited into the video. In the guitar solo section there was a combined frame-by-frame animation technique. Each frame was printed (over 300) onto watercolour paper. Everything was an extremely tedious process, but what we have is a completely custom video…" 

Watch the video for Identity below and grab the new album Found In Faraway Places HERE.

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